Episodes

Dec. 20, 2023

The Five Most Valuable Things to Focus on in Your Year-End Advocacy Review - Episode 28

As the end of the year approaches, it's time to take stock of many things. One of the most valuable year-end reviews can be your advocacy review – if you focus on the right things. In this episode, we share: The five most va…
Dec. 15, 2023

Are You Unknowingly Undermining Your Strategic Relationship Building? - Episode 27

When our strategic relationship building work isn’t yielding the results we’d hoped for, it’s often because we’re inadvertently doing one or more things that actually undermine the goal of building powerful influence with th…
Dec. 7, 2023

The Key to Mastering Any Skill (Including Advocacy Skills) - Episode 26

We all have at least one skill we’d like to get better at. And there are all sorts of people offering to teach you just about anything. But so much of skill development is an inside job, and that’s what will make or break y…
Nov. 29, 2023

How to Avoid Overload when Adding Advocacy Work to Your Plate - Episode 25

You know advocacy is important. And you’ve got some key strategic relationships you want to develop. But it’s so much work! Adding that to an already full plate can feel impossible and overwhelming. But if we don’t do it…
Nov. 22, 2023

Gratitude for the Progressive Nonprofit Leaders Who Inspire Me Most - Episode 24

I’ve been inspired by the leaders of many movements from the past and present, but I think I’m the most excited about the youngest leaders who are stepping up to make real change in the world. While it would be easy to be d…
Nov. 18, 2023

How to Navigate High-Stakes Encounters with Decisionmakers and Be Ready to Handle Whatever They Throw at You - Episode 23

If you’ve ever been in a high-stakes encounter with a decisionmaker, and found yourself stressing out and struggling to engage them effectively while they lob challenging questions at you, you’re not alone. The good news is…
Nov. 11, 2023

How to Build a Relationship with a Decisionmaker When You’re Starting from Scratch with Them - Episode 22

When you have to generate a strategic relationship from nothing, it can feel like an impossible task. Where do you even start? I’m happy to report there are proven methods that you can use to build a strategic relationship…
Nov. 3, 2023

What To Do when Your Advocacy Work has Stalled - Episode 21

If your advocacy work has stalled, or just isn’t moving at the pace you want or need, it’s time to intervene and get things back on track. But to do that, you first need to know what has caused the slow-down. The good news…
Oct. 26, 2023

Unlocking Your Next Level as an Advocate -Episode 20

If you’re ready for next-level results from your advocacy work – more influence, better results, bigger impact – then it’s time to move to the next level of advocacy skills. No matter where you are on your advocacy journey,…
Oct. 20, 2023

When You Need a Lobbyist, and How to Work with One Successfully - Episode 19

If you’ve ever thought about hiring a lobbyist to help support your advocacy work, you’re onto a potentially very good idea. Working with a lobbyist at the state level can be incredibly helpful, but only if you do the neces…
Oct. 13, 2023

Inside Secrets to Engaging both Elected Officials and Their Staff for Greater Advocacy Success - Episode 18

If you want to make faster progress when you’re advocating with elected officials, one of the most effective things you can do is engage their staff as well. But the trick is, the approach to engaging those two creatures ne…
Oct. 6, 2023

Establishing Yourself as a Thought Leader - Episode 17

I hear from so many nonprofit leaders who want to establish themselves as thought leaders in their niche. But the whole process around how you do that tends to be shrouded in mystery. It’s time to demystify! There are 7 b…
Sept. 28, 2023

How to Create an Advocacy Plan that Keeps Your Team Focused and Getting Great Results - Episode 16

If you’ve been struggling to keep your advocacy efforts focused and on track long enough to produce the significant results you want, it’s time to take a look at your advocacy plan. Or to create one. Creating an advocacy p…
Sept. 21, 2023

How to Build an Advocacy Team that will Take You to New Levels of Impact and Success - Episode 15

If you don’t have the advocacy results you want, and you don’t have an advocacy team, there may be a cause and effect relationship there. Strategic relationship building touches everything you do, and without a well-functio…
Sept. 15, 2023

The Four Essential Strategic Relationships Every Nonprofit Leader Needs - Episode 14

We all know the importance of building strategic relationships with money and policy decisionmakers. But there’s one set of relationships that stands out as essential. These relationships can yield huge benefits, now and f…
Sept. 6, 2023

How to Use Story to Create Breakthrough Messaging with Decisionmakers - Episode 13

How would it feel to be in a conversation with money and policy decisionmakers, where they’re fully engaged and excited to be talking with you? What would change if you could make that happen on a regular basis? If that so…
Aug. 31, 2023

What Stops Decisionmakers from Hearing Your Message, and How to Break Through - Episode 12

If you’ve ever felt like money and policy decisionmakers weren’t really listening to you, and fully understanding the value of what you do, you may have a messaging problem. What you may not realize, is that there are some…
Aug. 24, 2023

Affecting Public Policy - Laying the Groundwork for Success - Episode 11

If you’ve ever wanted to change any aspect of public policy, whether it’s a big ambitious change or a small but critical tweak, you may have been unsure of just where to start. The fact is, there’s some very specific ground…
Aug. 16, 2023

Advocacy Advice from a Nonprofit Leader Turned State Senate Majority Leader – with Sen. Eloise Vitelli - Episode 10

I had the opportunity to interview Maine Senate Majority Leader Eloise Vitelli. Her journey from nonprofit leader to legislative leader is both inspiring and exciting for what it tells us about the power of nonprofit advocac…
Aug. 9, 2023

How to Get Decisionmakers to Pay Top Dollar for Your Organization’s Services - Episode 09

If you’ve ever had the problem of a money decisionmaker not grasping the full value of your organization’s services – and resisting paying a reasonable price for them – you’re not alone. In this episode we uncover the hidde…
Aug. 2, 2023

How to Get Your Board Fully on Board with Advocacy - Episode 08

I hear from so many nonprofit leaders who struggle to get their board fully on board with their advocacy work. In that situation, the best case scenario is you’re missing out on a ton of potential. The worst case is you ha…
July 26, 2023

How a Nonprofit Leader with a Counseling Background Negotiates 7-Figure Contracts with Major Partners – with Aleta McLean - Episode 07

Aleta McLean has grown the contracting side of her organization’s revenue strategy to where she is now negotiating and landing 7-figure contracts with major partners. Part of what’s so inspiring about her journey is that sh…
July 19, 2023

Operating from the Identity of a Powerfully Influential Leader - Episode 06

Wherever you are on your advocacy journey, there's always a next level of results that you're working toward. To get to your next level, there's an internal foundation that's as essential as all the technical advocacy tactic…
July 12, 2023

How to Apply Pressure When You Need To - Episode 05

If you're already stressing out at the mention of pressure, you’ll want to lean into this episode. You’ll discover how it can be one of the most important items in your advocacy toolkit, and how it can help you work more e…