Episodes

April 25, 2024

How to Use the Power of Vision to Achieve Your Biggest Goals - Episode 44

One of the most underrated and underappreciated tools in the toolkits of the most effective nonprofit leaders is vision. The truth is whether it's in nonprofit land or anywhere else, nothing big ever happens without a vision…
April 18, 2024

How To Add Client Voices to Your Advocacy Messaging for Maximum Impact - Episode 43

You probably already know that client voices can be a key part of influencing decision makers. But it's not automatic. How that messaging is structured has a huge impact on how effective it is and whether it helps cause deci…
April 11, 2024

How To Build a Strong Cadre of Influential Champions - Episode 42

Having a strong cadre of powerfully influential champions is a huge asset that can dramatically accelerate your advocacy success. And when you have a key decision maker themselves operating as your champion, that takes thing…
April 5, 2024

Should We Join (or Start) that Coalition? Top Strategic Considerations - Episode 41

Anyone who's been part of the coalition knows that it can be a complicated set of relationships. Some coalition experiences are fantastic. Others not so much. The best thing is when you and your coalition partners are fully …
March 29, 2024

What if You had Unlimited Advocacy Resources? - Episode 40

If you’ve ever said to yourself, “If only I had a paid advocacy person/team, everything would be great,” you’re in good company. But you might be surprised by the path you need to take to get there. It’s not as intuitive a…
March 22, 2024

What To Do when You Have Too Many Competing Advocacy Priorities, and Everything Feels Urgent - Episode 39

I frequently hear from nonprofit leaders that they feel overwhelmed by the amount of strategic relationships they're trying to build. And they get both frustrated and exhausted trying to move them all forward at once. And it…
March 15, 2024

Design Your Capitol Hill Visits with Members of Congress for Maximum Impact - Episode 38

Whenever you have the opportunity to meet with your US Representative and Senators in Washington DC, you want to make sure that you get the greatest possible impact for your efforts. A lot of time and expense goes into that …
March 8, 2024

How Parts of Your Messaging May Be Sabotaging Your Advocacy Success - Episode 37

If I told you that up to 85% of your overall messaging may be undermining your goals for engaging key decisionmakers, you might be alarmed, or you might be skeptical. But many nonprofits are in this situation and don’t real…
Feb. 29, 2024

How to Accelerate and Maximize Know, Like and Trust with Decisionmakers - Episode 36

To achieve your advocacy goals, you need decision makers to work with you to get that done. They're not going to do that if they don't know you, don't like you and don't trust you. So our number one job in strategic relatio…
Feb. 15, 2024

The 5-Point Test to Determine How Well Your Advocacy Messaging is Performing - Episode 35

A key driver of advocacy success is the effectiveness of your messaging. If your messaging isn't landing, the decision-maker won't engage. It's that simple. But when your messaging is dialed in to that decision maker, they'r…
Feb. 9, 2024

The Best Ways to Address Objections from Decisionmakers to Turn a No into a Yes - Episode 34

Whenever you're engaging a decision maker to get them to agree to do something, usually something around money or policy, you're likely to encounter some resistance or objections along the way. You can't make this not happen…
Jan. 31, 2024

How One Nonprofit is Generating Millions in Revenue-Generating Partnerships to Fund Vital Services – with Dorella Walters - Episode 33

I had the opportunity to interview Dorella Walters, who is the Chief Business Development Officer for God’s Love We Deliver in New York. Her job is basically to prospect for, and develop revenue-generating partnerships that…
Jan. 26, 2024

Successful Strategies for Negotiating with Decisionmakers - Episode 32

Whether you love it or hate it, negotiating with decisionmakers is part of the job of a nonprofit leader. You have to negotiate with funders, contracting partners, policymakers, and more. Like most things, negotiation is a…
Jan. 18, 2024

How to Get Maximum Results from a Decisionmaker’s Visit to Your Program - Episode 31

If you've ever invited policymakers and other decisionmakers to visit your program, and then been disappointed that it didn't lead to any tangible results, it may be that your design for those visits needs an upgrade. In tod…
Jan. 10, 2024

How to Create Powerful and Empowering Advocacy and Leadership Opportunities for the People You Serve - Episode 30

I had the opportunity to interview Gilda Nardone, who shared how she built a leadership and advocacy training and support system that helped her organization’s program graduates become powerful advocates on issues they care …
Jan. 4, 2024

How to Plan Your Breakthrough Advocacy Year - Episode 29

If you’re ready to have a breakthrough advocacy year, 2024 can be that year. To make it happen, you need to apply four main keys with your advocacy team. Today we dig into each of those keys and lay out how you can set yo…
Dec. 20, 2023

The Five Most Valuable Things to Focus on in Your Year-End Advocacy Review - Episode 28

As the end of the year approaches, it's time to take stock of many things. One of the most valuable year-end reviews can be your advocacy review – if you focus on the right things. In this episode, we share: The five most va…
Dec. 15, 2023

Are You Unknowingly Undermining Your Strategic Relationship Building? - Episode 27

When our strategic relationship building work isn’t yielding the results we’d hoped for, it’s often because we’re inadvertently doing one or more things that actually undermine the goal of building powerful influence with th…
Dec. 7, 2023

The Key to Mastering Any Skill (Including Advocacy Skills) - Episode 26

We all have at least one skill we’d like to get better at. And there are all sorts of people offering to teach you just about anything. But so much of skill development is an inside job, and that’s what will make or break y…
Nov. 29, 2023

How to Avoid Overload when Adding Advocacy Work to Your Plate - Episode 25

You know advocacy is important. And you’ve got some key strategic relationships you want to develop. But it’s so much work! Adding that to an already full plate can feel impossible and overwhelming. But if we don’t do it…
Nov. 22, 2023

Gratitude for the Progressive Nonprofit Leaders Who Inspire Me Most - Episode 24

I’ve been inspired by the leaders of many movements from the past and present, but I think I’m the most excited about the youngest leaders who are stepping up to make real change in the world. While it would be easy to be d…
Nov. 18, 2023

How to Navigate High-Stakes Encounters with Decisionmakers and Be Ready to Handle Whatever They Throw at You - Episode 23

If you’ve ever been in a high-stakes encounter with a decisionmaker, and found yourself stressing out and struggling to engage them effectively while they lob challenging questions at you, you’re not alone. The good news is…
Nov. 11, 2023

How to Build a Relationship with a Decisionmaker When You’re Starting from Scratch with Them - Episode 22

When you have to generate a strategic relationship from nothing, it can feel like an impossible task. Where do you even start? I’m happy to report there are proven methods that you can use to build a strategic relationship…
Nov. 3, 2023

What To Do when Your Advocacy Work has Stalled - Episode 21

If your advocacy work has stalled, or just isn’t moving at the pace you want or need, it’s time to intervene and get things back on track. But to do that, you first need to know what has caused the slow-down. The good news…