Whenever you're engaging a decision maker to get them to agree to do something, usually something around money or policy, you're likely to encounter some resistance or objections along the way.
You can't make this not happen. But you can plan your messaging to anticipate objections, and address them quickly, sometimes even before they've been spoken. So that you reduce any potential friction on your pathway to getting that decision maker to yes.
In this episode, we share:
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