The 5-Point Test to Determine How Well Your Advocacy Messaging is Performing - Episode 35

A key driver of advocacy success is the effectiveness of your messaging. If your messaging isn't landing, the decision-maker won't engage. It's that simple. But when your messaging is dialed in to that decision maker, they're leaning in, they want to know more and they're excited to work with you.

There are five major tests of messaging effectiveness.   Today we take a look at each of those, and get into how you can adjust your messaging to address any areas of underperformance. And take your messaging effectiveness to the next level.

In this episode, we share:

• The five major tests of messaging effectiveness
• How to uncover which aspects of your messaging are missing the mark
• How to figure out what’s causing a decisionmaker not to “get” your key points 
• How to tell whether a piece of messaging needs to be changed for all or just some of your target decisionmakers 
• The best way to test new messaging

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Thanks!