How to Get Decisionmakers to Pay Top Dollar for Your Organization’s Services - Episode 09

If you’ve ever had the problem of a money decisionmaker not grasping the full value of your organization’s services – and resisting paying a reasonable price for them – you’re not alone.  In this episode we uncover the hidden reasons why decisionmakers so often undervalue nonprofit services, and how to turn those around in your favor.

In this episode, we’ll reveal:

• The top two messaging mistakes that contribute to undervaluing of your services
• Critical messaging elements to reframe your organization’s worth in the decisionmaker’s mind
• How to train decisionmakers to see your organization as a valued business partner
• How to address the issue of lower-cost competitors
• Strategies for balancing messaging between your business partners and your donor base
• One key action you can take today to start shifting how key decisionmakers value your work

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