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You're listening to the Nonprofit Power Podcast.
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In today's episode, we share how to deal with the right wing's waste, fraud, and abuse propaganda So, stay tuned.
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If you want to have real and powerful influence over the money and policy decisions that impact your organization and the people you serve, then you're in the right place.
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I'm Cath Patrick, and I've helped dozens of progressive non profit leaders take their organizations to new and higher levels of impact and success by building powerful influence with the decision makers that matter.
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It is possible to get a critical mass of the money and policy decision makers in your world to be as invested in your success as you are, to have them seeking you out as an equal partner, Bringing opportunities and resources to you.
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This podcast will help you do just that.
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Welcome to the nonprofit power podcast.
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Hey there, folks.
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Welcome to another episode of the Nonprofit Power Podcast.
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I'm so glad you're here for today's episode, because we have a huge problem with the right wing's waste, fraud, and abuse messaging that is posing a tremendous danger to the federal funding of all nonprofits.
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Charges of waste, fraud, and abuse are being used to justify massive and indiscriminate slashing of federal funding for anything and everything.
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There's been a lot of messaging for a lot of years from the right wing about how government programming is full of waste, fraud, and abuse.
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That's always been kind of a background narrative, but what's different now is that that's being brought out as the blanket justification for just laying waste to every piece of federal funding out there.
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We have to find a way to counter it that actually works.
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The problem is that all of the normal messaging that we do with policymakers and decision makers, in the normal course of advocating for our stuff.
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Those messaging strategies don't work against the waste, fraud, and abuse thing.
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So, It's time we dealt with that.
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It's an urgent situation that we need strategies to address that are actually going to work.
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And that starts with understanding how and why the propaganda works.
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Part of the reason the charge of waste, fraud, and abuse works as a messaging strategy, Is because it's an easy blanket statement that requires no thought to process.
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It's just a simple equation.
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Government spending equals waste, fraud, and abuse.
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Waste, fraud, and abuse are all bad.
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Everyone agrees on that.
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So what they're doing is they're taking something that everyone agrees is bad, and then they splice that onto the thing they want to destroy.
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And that is what makes it so dangerous and so insidious.
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The fundamental reality that we have to be super clear about is that these charges are not fact based.
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They are propaganda.
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And propaganda has three very specific purposes in this case.
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First of all, it takes advantage of the fact that most people have no idea what government programs provide what services and what funding pays for them.
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So this propaganda creates a simple absolutist belief that is easily understood and that ties something that people already hate, with the thing that 47 and company want to destroy.
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And so the messaging becomes all government funding equals waste, fraud, and abuse.
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Or, on another front, DEI equals discrimination..
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And they repeat that simple message constantly.
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The last piece of the strategy is you tie that belief to your action so that people associate your actions with getting rid of the thing they hate.
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And that's how they've got a whole bunch of random citizens saying, yeah, that's good.
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You should be taking an axe to that place because there's all this waste, fraud, and abuse, and that's bad, and it should be gone.
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That's what propaganda is designed to do.
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It's designed to short circuit thought, and go straight to inciting a knee jerk reaction.
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You tie what you're doing to something that people already don't like.
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You make it a simple equation, and you repeat it over and over again.
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That's the formula for propaganda, and that's exactly what we're up against.
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So, we have to counter this propaganda.
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But we can't do it the way we're used to doing messaging because that won't work.
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Propaganda is not rational discourse.
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It's not a debate.
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It's not the same as a policymaker asking real questions or having substantive concerns about the details of a particular federal program.
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So we can't respond as though this was a legitimate conversation.
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It's not.
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We have to operate from the core understanding that the charge of waste, fraud, and abuse in our programs is baseless.
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It's not grounded in any sort of facts or information.
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Quite the contrary.
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Facts and information would only get in their way.
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They're not interested in facts and information.
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They're interested in creating and perpetuating a widespread belief that most or all government spending is wasteful.
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You can't counter that with a bunch of facts and data about your program.
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So don't get sucked into that.
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Don't get sucked into defending with facts and figures and all the 529 pieces of evidence that prove that it's not actually wasteful.
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Because then part of what you're doing is you're giving legitimacy to the charge of waste.
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So what the heck do we do instead?
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Well, we have to learn a new set of strategies.
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And understand a couple of the challenges that face us when we're trying to counter propaganda.
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There's a real challenge with countering baseless charges, because it's all too easy to wind up allowing the baseless charges to control the narrative.
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And as soon as you've done that, you've lost.
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So our first task is always to change the narrative, to change the focus of the conversation.
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We have to counter with our own narrative and challenge the core premise of their narrative.
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But we have to do it succinctly and with some passion.
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We can't t try to do this in a dispassionate voice.
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And I'm seeing this mistake happening a lot of places, not just among nonprofit leaders.
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We've got a lot of elected officials, we've got academics and other folks who are trying to respond to various forms of outrageous propaganda.
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And they're trying to talk about it in this dry, rational, well, you know, the, the facts really are, blah, blah, blah, blah, blah.
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And it's not working for a bunch of reasons, but one of them is that there's just such a wild mismatch.
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When you respond to something that is outrageous with a tone of voice that suggests that it is all perfectly normal and reasonable and merits a rational measured response, you've legitimized the outrageous propaganda.
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We have to be so alert to the impressions that our tone and our language are creating beyond the actual words that we're saying.
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And we always talk about the importance of that, but it's especially critical in this context because this is not business as usual.
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And if we treat it as such, we inadvertently wind up legitimizing the propaganda itself.
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A core imperative is that we have to come up with our own very clear, concise, simple messaging that aggressively casts our work and its impact in terms that resonate with deeply held values, like kindness and caring, compassion, helping our neighbor, along with fairness and equality and justice, when that's appropriate in the context in which you're working.
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Because remember, what you're up against is that they've hijacked core concepts that everyone hates.
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Everyone hates waste, fraud, and abuse.
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Nobody likes that, except the people who are actually doing it.
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They're tapping into deeply held values and a consensus that those things are bad.
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And then they take that and make it equal in people's minds to the thing they're attacking.
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So we have to take the thing that we're defending, and in part, it's not the only strategy we're going to employ, but part of what we have to do is ground our work and its impact in those deeply held values.
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Because otherwise it's an unequal balancing act in the average person's brain.
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Another thing we can do to balance those scales in the person's brain is to add messaging around the fact that our programs are a very wise, a very smart investment, and that the services are one of the most cost effective solutions available with respect to the problem that you solve and you add that.
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But that messaging is also very helpful because it goes directly to the other aspect of waste which is suggesting that somehow it's paying too much for a thing.
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Now let's talk some specific strategies.
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First and foremost,, this kind of propaganda requires a forceful counter attack, and under no circumstances can we allow it to make us defensive.
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The minute you're defending you have effectively legitimized the attack.
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Defensiveness is what you don't do.
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What you do want to do is go straight to the falsehoods, straight to the lie.
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And call out as false the charges of waste, fraud and abuse with respect to your funding.
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Now, I will put a little note in here that from a strategic standpoint, we are not defending all government spending.
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That's not our job and it wouldn't be an effective way to defend our programs and our federal funding.
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We have to stay focused on what we know, what we do, the work we do and the impact it has on real people's lives in our community.
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That's what we're defending.
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We're not trying to counter the suggestion that all government funding is wasteful, because that's an impossible thing to wrestle with.
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Where we win is when we get specific about the impact t that we make with our federal dollars.
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So we call out the charge of waste, fraud, and abuse as false with respect to the funding that supports our programs.
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And you call this out forcefully.
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You can choose your own words here, but you can basically say, that's flat out wrong.
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Anybody who says this program is wasteful is either lying or they've got wrong information.
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And I'm here to set the record straight.
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Don't be afraid to say it's wrong.
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To say it's a lie.
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Call it out because it is wrong.
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It is a lie with respect to your funding.
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.Remember that part of what makes this propaganda messaging work, is that it is easy to adopt without thought.
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So part of our strategy is to make people think.
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And one of the best ways to do that is to ask a question that they have to ponder a little bit.
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You ask them a question that breaks through the knee jerk automatic thinking.
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So you've talked about your impact, and you can say, Do you actually think that it's wasteful to save lives?
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Is it wasteful to feed kids who are going hungry?
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Is it wasteful to fill in the blank whatever impact you make?
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Because that's what this money does.
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And it does it right here in name of your town.
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This is not something that happens only far away and doesn't affect us.
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This is very real right here in this community.
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And when they tamper with the funding, they are harming our neighbors.
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And it's not okay.
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And I'll just call out the use of the word tamper.
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Word choice really matters in this kind of messaging.
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Rather than say when they cut the funding, when they disrupt the funding, whatever.
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Those sound like legitimate actions.
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Policy makers can n choose to cut funding.
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They can choose to do a number of things to change funding in the legitimate course of policymaking.
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This is not that.
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There's nothing legitimate about it.
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And so, we use words, particularly verbs, to describe the behavior that is happening.
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Words like tampering with the funding communicates much more clearly that this is not legitimate, this is not normal, it's not what should be happening.
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So think very carefully about your language when you're describing what is happening to your funding, use words that call out the abnormality, the non legitimacy of those actions.
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You might do well to think about describing those actions as though you were describing the actions of a criminal.
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And then if you need to adjust it and dial it back.
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But it'll help you when you're drafting your language and you're thinking about how you want to frame this, think about how you would respond to someone engaging in criminal acts.
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This is not normal policy making.
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There's nothing normal here.
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So think about criminal behavior and how you'd talk about that and then adjust your messaging so that it's appropriate.
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I don't suggest calling the actions criminal unless you are aware of an actual act that is criminal.
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But words like tamper versus cut convey a very different meaning.
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You can feel the difference in implication in what's being communicated between those two.
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You can also, in the same vein of getting people to think and taking them off autopilot.
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Define for them, very briefly, waste, fraud, and abuse.
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And then call the question on it.
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Waste is spending money on stuff we don't need or paying way too much for a thing.
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Fraud is lying and cheating and stealing.
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Abuse is using the funds for a purpose other than which they were intended.
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There is no scenario in which any of those things apply to our program's funding.
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How dare anyone suggest without a shred of evidence that any of these things is taking place with respect to this program.
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That is just flat out wrong.
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Our XYZ program is one of the most cost effective solutions to the complex problem of fill in the blank.
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In fact, it's one of the smartest investments that the federal government has ever made.
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Get outraged and invite others to be outraged with you.
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You can say things like, we need that, and then you insert the impact that you make, and the funding, here in name of your town.
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So it would be something like, we need that life saving care.
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Families, kids, need that life saving nutrition, that life saving health care, that life saving fill in the blank.
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That's paid for by name of federal program funding, right here in our community.
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And we should all be outraged at anyone trying to take that away from us all.
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Take offense, claim the moral high ground, and ask pointed questions that expose the lie.
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You can say things like, let me tell you what's really true about this program slash funding.
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It saves lives right here in name of your town.
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Our neighbors depend on the critical services that those dollars pay for.
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And then you do a brief explanation of the transformation you create, how that happens, what it looks like.
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And say, that's what this money goes for.
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To say that there's anything wasteful about that.
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is either dishonest or unbelievably misinformed.
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But I'm here to tell you that that money represents critically needed funds that flow directly into this community to help our neighbors.
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When it's tampered with, it harms our neighbors.
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And then you say what the harm will be in very clear terms.
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What will happen to folks.
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And then tie that to the shared values of taking care of our neighbors, compassion, and so on.
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And anything else that might be appropriate depending on what you do.
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Obviously this messaging is going to be specific to your work, your impact, the circumstances around that.
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It's also probably going to be specific to your community in terms of what the conversation already is, where people are at, how much they're buying into the propaganda or not.
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If they're generally skeptical of the propaganda, then you're at one starting point.
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If they're buying in, then you're at a different starting point and you're going to need to adjust your messaging accordingly, obviously.
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You'll make strategic calculations about that and craft the best messaging you can, but then it's going to be a little bit trial and error.
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Obviously you're going to have to test your specific messaging and in that process, identify in your particular community, what resonates the most?.
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Double down on the stuff that resonates.
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Fine tune the stuff that doesn't.
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And even if with fine tuning it doesn't resonate, then drop it.
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Use what works.
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But these core counter propaganda strategies will give you the framework you need to craft messaging that has a solid chance of accomplishing what you need, which is breaking the propaganda narrative of waste, fraud, and abuse.
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Breaking that apart, disrupting it, rendering it ineffective in your community or however big your audience is, in your state.
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Whatever level you're operating on.
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But we have to break it up.
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If we allow it to stand, then they're dictating the narrative and the terms under which they're taking action.
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And we can't afford that.
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So that's our collective mission.
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The waste, fraud, and abuse propaganda slash smokescreen is hurting every single nonprofit in this country right now, and it's hurting every single community that is served by those nonprofits.
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The good news is that propaganda only works when it's not being countered, and when it's not being countered effectively.
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By its nature, it's easily exposed.
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It's easily disrupted and broken.
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But we have to actually engage in that disruption and break that up.
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And put our own narrative front and center that says, basically, that's a bunch of BS.
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That's not real.
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I live right here in this community with you, and let me tell you what's really real.
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I'm right here doing this work on the ground every day, and my program is one of the programs that receives this federal funding.
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Let me tell you what it does right here.
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Let me tell you the incredible good that it does here.
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Not only that, the government actually saves money in the long run when it invests in these services.
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So frankly, this is a no brainer to invest in this.
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It's going to take focused, simple, strategic repeat messaging to break through and get folks to get it.
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Because, remember, we've talked about this in the last few episodes.
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Most people don't have the faintest idea what federal money does, what it pays for.
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They don't know.
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Why would they know?
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Even people who receive the services most of the time have no idea whether it's federal or state dollars.
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And if it's federal dollars, what program, what the name of it is.
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They don't know any of that.
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So it's just way too easy for somebody to come in with ill intent and make up some BS story about how it's all terrible.
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And that is such a paper thin lie that it's incredibly easy to disrupt it.
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Just tell the truth.
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Couldn't be simpler.
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But we have to tell the truth in a way that is strategic and will break through.
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Using a lot of the same principles of simple, concise messaging, focusing on impact, focusing on impact specifically in this community, tying it to shared values.
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And doing all of that with a healthy dose of outrage at the fact that someone is spreading lies about the good work that is being done by your organization with federal dollars that are profoundly beneficial to the members of your community.
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And how dare anyone, first of all, tamper with that.
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But also why on earth would somebody lie about that?
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That's just wrong.
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So own your outrage.
00:21:34.718 --> 00:21:36.647
You've certainly got plenty of reason to have it.
00:21:37.157 --> 00:21:38.748
Don't be afraid to communicate it.
00:21:39.404 --> 00:21:40.525
Do it strategically.
00:21:40.922 --> 00:21:42.481
All of this has to be strategic.
00:21:43.116 --> 00:21:54.386
But when we do all of that and we do it together and we rally other nonprofit leaders to do the same thing, we become a very powerful, propaganda busting voice.
00:21:54.846 --> 00:21:58.237
Not only in our communities, but that starts to resonate throughout.
00:21:59.029 --> 00:22:03.012
You notice I didn't say what venue you're having this conversation in.
00:22:03.583 --> 00:22:04.583
That's up to you.
00:22:04.903 --> 00:22:08.932
But I would submit that it needs to be had everywhere possible.
00:22:09.153 --> 00:22:13.633
We absolutely know that people get their information from all different sources.
00:22:13.913 --> 00:22:16.202
So we can't ignore any of them.
00:22:16.742 --> 00:22:19.702
This belongs in conversations on social media.
00:22:19.923 --> 00:22:22.452
This belongs in conversations in town halls.
00:22:22.452 --> 00:22:25.732
This belongs in conversations in traditional media.
00:22:26.353 --> 00:22:29.573
We have to be in all of those channels with this same messaging.
00:22:30.180 --> 00:22:38.737
Find ways to put your own narrative, your own messaging in front of people in as many avenues as possible.
00:22:39.406 --> 00:22:45.069
So, get creative, think very broadly about where and how you're communicating.
00:22:45.700 --> 00:22:56.089
But use these principles and you will be in good shape to break the lie of waste, fraud, and abuse as it applies to your work and your program and your federal funding.
00:22:56.750 --> 00:22:57.869
And that's the name of the game.
00:22:58.619 --> 00:23:03.539
Thanks for listening, and I'll see you in the next episode right here on the Nonprofit Power Podcast.
00:23:04.096 --> 00:23:07.852
And before you go, I'd like to ask your help in spreading the word.
00:23:08.592 --> 00:23:17.201
If you're finding value in these episodes, please tell other nonprofit leaders about it, and encourage them to come on over and give these episodes in particular a listen.
00:23:17.951 --> 00:23:18.701
Thanks so much.
