How to Accelerate and Maximize Know, Like and Trust with Decisionmakers - Episode 36

To achieve your advocacy goals, you need decision makers to work with you to get that done.  They're not going to do that if they don't know you, don't like you and don't trust you. So our number one job in strategic relationship building is to build that know, like and trust factor with decision makers. 

There's no way around the fundamental work of building a strategic relationship. But there are plenty of things you can do to reach a higher level of know, like and trust, faster and more efficiently.  So that you can get your decision maker engaged and helping you sooner.

In this episode, we share:

• The seven essential elements of Know, Like & Trust
• Why conversations that are confined to the business at hand often fail to build strategic relationships
• When to lean in and when to back away from a key point when engaging the decisionmaker 
• Key insights from sociologists that can help you build know, like and trust 
• The powerful counterintuitive strategy that accelerates trust building  

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Thanks!