How to Use Story to Create Breakthrough Messaging with Decisionmakers - Episode 13

How would it feel to be in a conversation with money and policy decisionmakers, where they’re fully engaged and excited to be talking with you?  What would change if you could make that happen on a regular basis?  If that sounds like a pipe dream, I have good news.  In this episode, we’ll reveal the simple, 3-part story formula you can use to create breakthrough messaging that gets decisionmakers leaning in and asking you to tell them more.  

In this episode, we’ll reveal:

• The simple and versatile 3-part story formula that gets decisionmakers engaged from the start
• The one thing you need to leave out of your story
• Why client success stories often fail to engage decisionmakers
• How to use your story in actual conversation with a decisionmaker
• Why the most common messaging structure for decisionmaker conversations isn’t getting the engagement you want 
• The two additional messaging pieces that will boost your credibility and increase engagement

Let me know how you’re using this story formula with decisionmakers, and how that’s going.  

You can connect with me on LinkedIn @The Nonprofit Power Podcast, or you can go to the Nonprofit Powerpodcast website and send me a message there.  I look forward to hearing from you!